Cookie Policy
What Are Cookies
Almost every modern website, ours included, uses cookies, and they have become a standard part of how the internet works. In plain terms, a cookie is a compact file dropped into your browser that records details like whether you are signed in or what currency you selected. Because the information is stored locally and tied to your browser rather than to you personally, clearing your browser data wipes the cookies along with it.
Types of Cookies We Use
We deploy necessary cookies, analytics cookies, and marketing cookies, each with a distinct role. The necessary set guarantees the shop runs, covering session tokens, cart contents, and anti-fraud checks, and stays on at all times. The analytics set turns your anonymized journey into statistics we study to make the store faster and clearer, while the marketing set powers relevant offers and helps confirm that a given advertisement actually reached an interested shopper.
Why We Use Cookies
Our reasons for using cookies are straightforward and fall into a handful of purposes: keeping the site secure, preserving your selections as you move around, understanding overall traffic, and, where permitted, presenting offers likely to interest you. None of these purposes involves selling your identity; each is aimed at a smoother shopping experience or a better-run store. Where a purpose is optional rather than essential, we act only after you have agreed.
How We Use Cookies
We put cookies to work in concrete ways throughout the shopping journey. When you add a product, a cookie records it so the cart is intact at checkout; when you sign in, a cookie maintains that state; when you set a preference, a cookie preserves it for next time. During payment, session cookies help guard against fraud by confirming the request originates from your active session.
Third-Party Cookies
Certain features, including embedded videos, social sharing buttons, on-site chat, and audience measurement, are powered by other companies, and those companies may set cookies when the feature loads. We vet the partners we work with, but once their cookies are placed, the associated data flows under their control and their privacy notices, not this one. Disabling third-party cookies in your browser will limit these providers, though some embedded features may then work less smoothly.
Managing and Disabling Cookies
Removing or preventing cookies is entirely possible and entirely your decision. Look under the settings, options, or preferences menu of your browser for a privacy or cookies section, where you can wipe the current cookie store and decide how future cookies are treated. If you use several devices or browsers, remember to repeat the adjustment on each, as cookie choices are stored per browser.
Your Consent
Consent works on a simple principle here: essential cookies run automatically, while optional ones, meaning analytics and marketing, are set only if you say yes. You give or refuse that consent through our cookie banner or preference center, and you can change your answer later by reopening those settings or clearing cookies in your browser. Nothing optional is activated until your choice is registered.
Changes to This Cookie Policy
Our use of cookies may develop over time, and this policy will be adjusted to match. Rather than notify every visitor of every minor wording tweak, we post the latest text here and update the effective date; for substantive changes we do more, such as re-displaying the consent banner. Please treat the on-page version as definitive.
Contact Us
Questions, concerns, or requests about cookies can be directed to tarte through any of the channels below. Our staff answer messages during business hours, Monday-Friday, 9:00 AM-5:00 PM.